The former Western store in Lane Parke won’t be vacant much longer. GreenWise Market, a new organic grocery concept from Publix, is slated to open June 27, so we reached out to Publix to get the scoop on what it will offer. Our favorite part? The POURS area will serve kombucha and beer and wine on tap, plus acai bowls and smoothies and more. Read on to learn more from GreenWise Market Media & Community Relations Manager Brenda Reid.

How would you describe the GreenWise store concept and how it differs from the primary Publix brand?

The GreenWise Market will offer a large variety of organic, specialty and traditional grocery items. Even though the store is owned by Publix, it will feel like a different store when you walk in. Its departments are named differently, and the décor is more contemporary with complimentary lighting. The vibe of the store is just different.

Can you talk some about the beer, wine, and food you can eat and drink?

Our POURS area will offer a relaxed environment for customers to kick back, recharge or mingle among friends and neighbors. Our beverage servers will offer hot or cold coffees and teas, a variety of selections of kombucha on tap, craft beers and specialty wines by the bottle or house selection on tap. Our smoothies and acai bowls are freshly made and topped with fresh fruit. We’ll also offer handcrafted sandwiches and fresh-baked pizza. We encourage customers to enjoy these items while sitting in the lounge-like area or walk around the store.



What makes your selection of meats, cheeses, wines and other curated selections unique?

GreenWise Market has its own private label of a variety of items. We have worked with our suppliers to provide premium level products that are sourced and grown sustainably. For example, all of our fresh meats are raised without antibiotics and no added hormones. Our GreenWise Angus beef is USDA Choice or Prime only, and our seafood is sustainably sourced. We make our own sausages fresh in-store. Our meat experts are always available to custom cut, grind or break packages for customers.

Where else can we find GreenWise stores?

So far we have identified 10 locations for GreenWise markets. Our first location opened in Tallahassee near a college campus (pictured here). Our second one is slated to open in Mt. Pleasant, South Carolina, a suburb of Charleston. Mountain Brook will be our third location.

Is there anything to note that will be particular to this store location?

In addition to the all-natural and organic products, including body care items, we also plan to have a broad wine selection.